What is a copywriting services agreement?

A copywriting services agreement is a contract tailored for freelance writers - copywriters, content writers, UX writers, and anyone who gets paid to write. It handles the nuances of writing work that generic contracts overlook, like revision rounds, tone of voice alignment, and content ownership.

When should you use one?

Any paid writing project - website copy, blog posts, email campaigns, social media content, product descriptions, brand messaging, whitepapers, case studies, or scripts. Whether it's a one-off landing page or an ongoing content retainer.

What's included

Content brief - a section to document the project goals, target audience, tone of voice, key messages, and any brand guidelines to follow.

Deliverables and word counts - exactly what you'll write, approximate word counts, and file format for delivery.

Research and interviews - whether research, subject matter expert interviews, or competitor analysis are included in your fee, or billed separately.

Revision rounds - how many rounds of edits are included, what counts as a revision versus a rewrite, and fees for additional rounds.

Content ownership and byline - IP transfers to the client on full payment. Addresses whether you can use the work in your portfolio and whether the content will be published under your byline or ghostwritten.

Factual accuracy - clarifies that you'll write based on information provided by the client, and that the client is responsible for verifying industry-specific claims, statistics, and legal compliance of the final content.