What is a testimonial request?

A testimonial request is a polite, structured message asking a happy client to share their experience working with you. Good testimonials are one of the most powerful tools for winning new clients - but most freelancers never ask for them.

This template makes it easy. It gives your client a simple framework to work with, so they're not staring at a blank page wondering what to write.

When should you use one?

Right after a successful project - ideally within a week of delivery, when the positive experience is still fresh.

What's included

The ask - a warm, non-pushy request for a testimonial. Acknowledge their time and make it clear there's no obligation.

Guided prompts - 3-4 simple questions to help the client structure their response.

Usage permission - a line asking for permission to use their testimonial on your website, social media, and proposals.

Format options - let the client choose how they provide it: written response, voice note, or short video.

Where it'll appear - tell the client where you plan to use the testimonial so there are no surprises.

Thank you - express genuine gratitude. A small gesture like a discount on future work goes a long way.