What is a partnership proposal?

A partnership proposal is a document you send to another business or freelancer to pitch a collaboration. It outlines what you're proposing, what's in it for both sides, and how the partnership would work in practice.

When should you use one?

When you want to collaborate with another freelancer, agency, or business. Common partnerships include a designer partnering with a developer, a copywriter teaming up with a brand strategist, or a photographer collaborating with an event planner.

What's included

Introduction - who you are, what you do, and why you're reaching out to this specific business or person.

The opportunity - what you've identified as a mutual opportunity and why a partnership makes sense.

Proposed structure - how the partnership would work. Referral arrangement, white-label services, revenue sharing, or project-based collaboration.

Benefits for both parties - what each partner gets out of it. Be specific about the value you bring.

Logistics - how work would be divided, how clients would be managed, and how communication would flow.

Next steps - a clear call to action. Suggest a meeting, a trial project, or a simple next step.