Social media management agreement
Cover your scope, payment terms, IP ownership, and deliverables — all in one document. Written in plain English for Australian freelancers and creatives. Customise it for your business, then send it for signing.
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Last updated:
19 Feb 2026
What is a social media management agreement?
A social media management agreement is a contract for freelancers who manage social media accounts on behalf of clients. It covers content creation, posting schedules, engagement, reporting, and account access - all the things that can get messy without clear terms.
When should you use one?
When a client hires you to manage their social media presence - creating content, scheduling posts, responding to comments, running campaigns, or reporting on performance. Most social media work is ongoing, so this template is structured as a monthly arrangement.
What's included
Platforms and posting schedule - which platforms you'll manage (Instagram, LinkedIn, TikTok, Facebook, etc.), how many posts per week, and content types (static, carousel, video, stories).
Content creation - what's included in your fee (copywriting, graphic design, video editing) and what requires additional budget.
Approval workflow - how content is reviewed and approved before publishing. Includes turnaround times for client feedback.
Account access and security - how login credentials are shared, who has access, and what happens to account access when the contract ends.
Community management - whether responding to comments and DMs is included, response time expectations, and escalation process for sensitive messages.
Reporting - what metrics you'll track, how often you'll report (monthly is standard), and the format of reports.
