What is a project proposal?

A project proposal is a document that pitches your approach to a potential project. It goes beyond a quote - it shows the client you understand their problem, explains your strategy for solving it, and demonstrates why you're the right person for the job.

A strong proposal can be the difference between winning and losing a project, especially when you're competing with other freelancers.

When should you use one?

When a client asks for a proposal, but also when you want to impress. For larger projects, competitive pitches, or new clients where you want to demonstrate your professionalism and strategic thinking.

What's included

Executive summary - a quick overview of the problem, your proposed solution, and the expected outcome.

Understanding of the brief - show the client you've listened. Restate their problem and goals in your own words.

Proposed approach - how you'll tackle the project. Your process, methodology, and the steps involved.

Deliverables and timeline - what you'll deliver and when.

Investment - pricing broken down by phase or deliverable. Frame it as an investment, not a cost.

About you - a brief section on your relevant experience and why you're the right fit for this specific project.